For sales leaders
Your CRM today
Good quarter? Your CRM can’t say.
Your CRM today, through Honey’s intelligence layer
Illustrative example
Connects to your CRM in minutes. See every team and rep against target — and who needs your attention.
Connect your CRM
Native sync in minutes. Honey inherits your CRM security model — no exports.
Set and allocate targets
Enter the company number and allocate it down to region, team and rep.
See every gap — and act
Attainment for every rep and team, with AI coaching priorities for your managers.
A target-to-actual layer that sits above your CRM. Your CRM stays the system of record — Honey measures every result against the target it should have hit.
Native CRM sync
Connect once. Honey maps your org structure and inherits your CRM security model automatically.
Allocate targets top-down
Enter the corporate number and allocate it down to region, team and rep — then track attainment and gaps against every one.
AI for every role
Ask questions in plain English. CROs get strategic revenue insight, managers get coaching priorities, reps get personal next actions.
Board-ready numbers
Calculated KPIs, gap analysis, churn risk scoring and commit-gap forecasting — numbers your board can trust.
Your sales team spends only 40% of its time actually selling.
Source: Salesforce State of Sales, 7th Edition, 2026
The rest disappears into admin, spreadsheets, and chasing numbers — inefficiency your current tools can't diagnose.
Sales teams export data, build spreadsheets, argue about numbers — and still miss 20–40% of the revenue hiding in their pipeline.
Connect your CRM and let Honey's AI do the rest. Natural language querying, role-based intelligence, and prescriptive actions for your entire sales organisation.
Talk to your data in plain English. "Show me Orders by Geo by Quarter." No dashboards to navigate, no filters to set — just ask and get answers in seconds.
The AI adapts to who is asking. A CRO gets strategic revenue insights. A manager gets coaching priorities. A rep gets personal next actions — eight distinct role-based AI profiles.
Honey surfaces patterns, root causes, and at-risk deals while there's still time to act. AI gap analysis, churn risk scoring, and commit-gap forecasting give you numbers your board can trust.
Six calculated KPIs — Create, Cover, Pipeline, Win Rate, Orders, and Rolling 4 Quarters — all live from your CRM data. Target any field at any level, with AI-suggested targets based on historical performance.
Connect your CRM once. Honey handles the rest.
Honey syncs automatically with your CRM instance — no exports, no middleware, always current.
Use the wizard or bulk upload. Accounts, products, regions — any field, any level.
Instant KPIs, gap analysis, and prescriptive actions for every rep, every team, and every target.
Talk to your data in plain English. "Show me Orders by Geo by Quarter." AI insights, gap analysis, and churn alerts — on demand.
Enterprise-grade sales performance management, priced by team size.
Looking for User Licence plans? View all pricing →
Built by sales leaders
Robert Chippendale
Co-founder, Honey Business Analytics
Experienced software and SaaS industry leader with a proven record of building businesses and driving revenue growth. Senior global sales and leadership roles across enterprise software — direct sales, strategic partnerships, and global sales organisations — including the founding team that built TuringSMI into a global multi-million dollar business.
Ken Hastings
Co-founder, Honey Business Analytics
Sales leader with three decades of experience scaling technology businesses. Highlights include Europe Sales Director and board member at SMI, helping grow the company to £40m, before leading global sales for a French SaaS company and a Californian SaaS company. Recently he founded his own SaaS business, growing it to £68m, and now invests in Honey BA, helping drive its Sales Performance Management (SPM) product.
Book a 30-minute demo and we'll show you exactly how Honey's AI turns your CRM data into actionable performance intelligence for every level of your sales organisation.
Book a Demo →